ARBWRI Winery business strategy calls for the expansion of our international presence. Currently, we distribute and sell our products in seven countries (largely in Balkan region, the United States,Sweeden, Swiss), with exports accounting for about 35% of sales. In all the markets in which our products are present, ARBWRI Winery works directly as the only one distributor for Albania especially in the hotel, restaurant, and specialized-retail sectors. The firm maintains active partnerships with all our distributors abroad in order to develop promotional activities in their markets, including: • Wine tasting events
• Organized incentive visits for distributors and their clients
• Presentations at shows, events, and trade fairs of wine
• Education in wine-making techniques for distributors and other colleagues in the wine trade